Assessment Posting: Rogerian

In this day and age, people are bombarded with others attempts to convince them of something such as the case in advertising. So I feel that people are more cynical and might not respond well to the Rogerian argument if they do not feel it is sincere.  They would have to truly feel that their ‘side’ is being understood.  This type of argument also allows the author to understand their own beliefs and where those beliefs are coming from.   I could see this type of argument in a political speech in which the author is trying to convince the audience to see his point of view, at first they might be defensive, but by bridging the difference gap with common ground they may be able to communicate it’s a win/win situation.   A situation that would be served well with this approach would be one in which the problem or objective was very similar.